Who better to tell those stories than your customers themselves? “ Marketing is no longer about the stuff you make, but about the stories you tell.” User-generated content is any type of content created by existing customers instead of by brands themselves.Įxisting customers and creators can create content in different formats, from social media posts to videos and blog posts, to share it online with their audience.īy doing so, they become brand advocates, using their creativity to produce authentic content on behalf of the brand.Īccording to author and marketing expert, Seth Godin: Well, let’s kick things off! What is User-Generated Content (UGC)? To make things more interesting like we always do □, we’ll also share some examples to inspire you and help nail your marketing campaigns.
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